Terms and Conditions | Butterfly Effect

BUTTERFLY EFFECT - Terms and Conditions of Service

Better World Technologies Ltd | Company No. 15860393

Effective Date: 18 March 2026

1. Introduction and Acceptance of Terms

These Terms and Conditions ("Terms") constitute a legally binding agreement between you ("User", "you", or "your") and Better World Technologies Ltd, a company registered in England and Wales under Company Number 15860393 ("the Company", "we", "us", or "our"), governing your access to and use of the Butterfly Effect platform ("the Platform").

By registering for, accessing, or using the Platform in any way, you confirm that you have read, understood, and agree to be bound by these Terms in their entirety. If you do not agree to these Terms, you must not use the Platform.

These Terms apply to all users of the Platform, including individuals, employees of organisations, and any entity accessing the Platform on behalf of a third party. Where you accept these Terms on behalf of a business or other legal entity, you represent and warrant that you have the authority to bind that entity.

2. Definitions

In these Terms, the following definitions apply:

"Platform" means the Butterfly Effect software-as-a-service application, including all associated features, tools, databases, interfaces, and services provided by Better World Technologies Ltd.
"LCA" or "Life Cycle Assessment" means an environmental assessment methodology used to evaluate the environmental impact of a product, process, or service across its entire life cycle.
"Primary Data" means data directly inputted by a User from their own operations, supply chain, or product information.
"Secondary Data" means data sourced from third-party databases, including but not limited to the EcoInvent Database, used to supplement or inform LCA calculations.
"EcoInvent Database" means the internationally recognised life cycle inventory database licensed for use within the Platform.
"User-Submitted Data" means any data, including Primary Data and LCA results, that a User manually inputs, uploads, or otherwise contributes to the Platform.
"Subscription" means the recurring fee-based plan under which a User accesses the Platform.
"Supplier" and "Customer" refer to third parties with whom a User may connect through the Platform for the purpose of data sharing and LCA generation.

3. The Butterfly Effect Platform

3.1 Overview

Butterfly Effect is a cloud-based SaaS platform designed to enable product-based businesses to create Life Cycle Assessments by connecting with their suppliers and customers. Users may generate LCAs using a combination of Primary Data (inputted directly by the User) and Secondary Data drawn from the EcoInvent Database and other approved sources.

3.2 EcoInvent Database

The Platform integrates with the EcoInvent Database to provide access to background life cycle inventory data. Your use of Secondary Data sourced from the EcoInvent Database is subject to the applicable licensing terms of EcoInvent. The Company makes no warranties regarding the completeness, accuracy, or suitability of EcoInvent data for any particular purpose. Any use of the EcoInvent Database through the Platform must comply with the applicable licence terms, and the Company reserves the right to modify or remove access to this data source at any time.

3.3 Platform Availability

The Company will use reasonable commercial endeavours to ensure the Platform is available and operational. However, we do not guarantee uninterrupted or error-free access. The Platform may be subject to downtime for maintenance, updates, or reasons beyond our control. The Company accepts no liability for losses arising from periods of unavailability.

4. Subscriptions and Payment

4.1 Subscription Model

Access to the Platform is provided on a subscription basis. By subscribing, you agree to pay the applicable fees as set out at the time of your subscription or as otherwise communicated to you.

4.2 Pricing and Changes

Subscription prices are set at the Company's sole discretion and are subject to change at any time. The Company will provide reasonable notice of any price changes prior to their taking effect, typically by email or notification within the Platform. Continued use of the Platform following a price change constitutes acceptance of the new pricing. If you do not accept a price change, you may cancel your subscription in accordance with Clause 4.5.

4.3 Billing and Payment

Subscriptions are billed in advance on a recurring basis (monthly or annually, depending on the plan selected). All payments must be made in full and on time. The Company reserves the right to suspend or terminate access to the Platform immediately where payment has not been received by the applicable due date.

4.4 Taxes

All fees are exclusive of applicable taxes, including VAT, unless otherwise stated. You are responsible for paying any taxes applicable to your subscription in your jurisdiction.

4.5 Cancellation by the User

You may cancel your subscription at any time. Cancellation will take effect at the end of your current billing period, and you will retain access to the Platform until that date. The Company does not provide refunds for any unused portion of a subscription period, except where required by applicable law.

5. User Obligations and Data Accuracy

5.1 Accurate Input

By using the Platform, you agree and warrant that you will input all data as accurately as possible and to the best of your knowledge. You acknowledge that the quality and validity of LCA outputs are directly dependent on the accuracy of the data you provide. You must not knowingly input false, misleading, or inaccurate data.

5.2 User Responsibility for Data

You are solely responsible for the accuracy, completeness, and legality of all data you input into the Platform. This includes, but is not limited to, product specifications, supplier data, emissions factors, energy consumption figures, and any other information used to generate an LCA.

5.3 Compliance with Laws

You agree to use the Platform in compliance with all applicable laws and regulations, including those relating to data protection, environmental reporting, and trade.

5.4 Prohibited Uses

You must not use the Platform for any unlawful purpose, or in any manner that could damage, disable, overburden, or impair the Platform. You must not attempt to gain unauthorised access to any part of the Platform or its underlying systems.

6. User-Submitted Data and Data Licensing

6.1 Manually Inputted Data

Where a User manually inputs LCA data into the Platform — including but not limited to emissions factors, material quantities, energy data, or life cycle inventory data — the User agrees that such data may be made available to other users through the Platform's shared database functionality on an anonymous basis.

6.2 Licence Grant to the Company

By submitting data to the Platform, you grant Better World Technologies Ltd a non-exclusive, worldwide, royalty-free, perpetual licence to access, store, process, use, and incorporate your User-Submitted Data for the purposes of:

Operating and improving the Platform;
Developing, training, and enhancing the Company's data outputs, models, and algorithms;
Aggregating and anonymising data to improve the accuracy and reliability of LCA calculations across the Platform; and
Making such data available to other users as part of the shared database, where applicable.

You represent and warrant that you have all necessary rights, permissions, and consents to grant this licence, and that your User-Submitted Data does not infringe any third-party intellectual property rights or breach any applicable laws.

6.3 Anonymisation and Aggregation

The Company may anonymise or aggregate User-Submitted Data such that it cannot reasonably be used to identify you or your organisation. Anonymised and aggregated data may be used by the Company without restriction.

6.4 Data Shared with Suppliers and Customers

Where you use the Platform to share data with connected Suppliers or Customers, you are responsible for ensuring you have appropriate authorisation to share such data. The Company is not responsible for any consequences arising from unauthorised data sharing between connected parties.

7. Disclaimer of Warranties and Limitation of Liability

7.1 No Warranty on Outputs

The Platform and all outputs generated by it, including LCA results, are provided on an "as is" and "as available" basis. The Company makes no representation or warranty of any kind, express or implied, regarding the accuracy, completeness, reliability, or suitability of any LCA output generated through the Platform.

7.2 Incorrect Inputs and Outputs

The Company is not liable for any errors, inaccuracies, or misleading outputs arising from incorrect, incomplete, or erroneous data inputted by any User, whether Primary Data or otherwise. LCA results are only as reliable as the data on which they are based. Users are solely responsible for verifying the accuracy of their inputs and for exercising appropriate professional judgement when interpreting outputs.

7.3 No Professional Advice

Nothing within the Platform constitutes environmental, legal, financial, or regulatory advice. LCA outputs should not be relied upon as the sole basis for regulatory compliance, sustainability reporting, or commercial decision-making without independent professional review.

7.4 Limitation of Liability

To the fullest extent permitted by applicable law, the Company shall not be liable for:

Any indirect, incidental, special, consequential, or punitive damages;
Loss of profits, revenue, data, goodwill, or business opportunity;
Decisions made in reliance on LCA outputs or other data generated by the Platform;
Any losses arising from incorrect or inaccurate data inputted by Users or third parties; or
Any interruption or unavailability of the Platform.

Where the Company's liability cannot be excluded by law, the Company's total aggregate liability to you in connection with these Terms shall not exceed the total subscription fees paid by you in the twelve (12) months preceding the event giving rise to the claim.

8. Termination and Suspension

8.1 Termination by the Company

The Company reserves the right to suspend or terminate your access to the Platform at any time, with or without notice, if:

You are in breach of any provision of these Terms;
The Platform is being used in a manner the Company deems abusive, fraudulent, harmful, or otherwise contrary to these Terms or applicable law;
Any payment owed by you to the Company has not been made by the applicable due date; or
The Company determines, in its sole discretion, that continued provision of the Platform to you is no longer commercially viable or appropriate.

8.2 Consequences of Termination

Upon termination of your account, your right to access the Platform will cease immediately. Data associated with your account may be retained by the Company in accordance with its Privacy Policy and applicable law. Any User-Submitted Data previously contributed to the shared database may continue to be used by the Company in accordance with Clause 6.

8.3 Termination by the User

You may terminate your account at any time by following the cancellation process set out in the Platform. Termination does not entitle you to a refund of any prepaid subscription fees, except where required by applicable law.

9. Intellectual Property

All intellectual property rights in the Platform, including its software, algorithms, design, databases, and content (excluding User-Submitted Data), are and shall remain the exclusive property of Better World Technologies Ltd or its licensors. Nothing in these Terms transfers any intellectual property rights to you.

You may not copy, modify, reproduce, distribute, reverse engineer, or create derivative works from any part of the Platform without the Company's prior written consent.

10. Data Protection and Privacy

The Company processes personal data in accordance with its Privacy Policy, which is incorporated into these Terms by reference. By using the Platform, you consent to such processing and warrant that all personal data you provide is accurate. The Company will handle all personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Where you share personal data of third parties (such as Suppliers or Customers) through the Platform, you are responsible for ensuring you have a lawful basis to do so and that appropriate data processing agreements are in place.

11. Amendments to These Terms

The Company reserves the right to amend these Terms at any time. We will provide notice of material changes by email or through the Platform. Continued use of the Platform following such notice constitutes acceptance of the revised Terms. If you do not accept the amended Terms, you must cease using the Platform and cancel your subscription.

12. Governing Law and Jurisdiction

These Terms and any disputes arising from them shall be governed by and construed in accordance with the laws of England and Wales. Both parties submit to the exclusive jurisdiction of the courts of England and Wales for the resolution of any disputes arising in connection with these Terms.

13. General Provisions

Entire Agreement: These Terms constitute the entire agreement between you and the Company in relation to your use of the Platform and supersede all prior agreements and understandings.
Severability: If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.
Waiver: Failure by the Company to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision.
Assignment: You may not assign or transfer your rights or obligations under these Terms without the Company's prior written consent. The Company may assign its rights and obligations at any time.
Force Majeure: The Company shall not be liable for any failure or delay in performance resulting from circumstances beyond its reasonable control.

14. Contact Information

If you have any questions about these Terms or the Platform, please contact us:

Better World Technologies Ltd

Company Number: 15860393

Registered in England and Wales

Email: hello@butterflyeffect.tech